The high financial liability has restricted the companys flexibility in terms of growth and implementation of both short-term and long-term strategies. The airline has been enjoying the political stability particularly at the regional market. Customers can also check Emirates flight timetable online. The airline continues to work on various initiatives, in partnership with Dubai International Airport, to help ease slot congestion. Print. Products move through a number of stages in the course of their existence. Tim Clark, the airlines Chief Executive Officer asserts that Emirates is the worlds most environmentally sustainable airline. The airlines aviation college trains employees on different aspects, which include electronic, computer engineering, business management, aerospace engineering, and travel and tourism. Dubai Airports Company operates the airport and it serves Dubai. However, the firm has listed the meals that can be provided to customers. This enables the airline to optimize on its routes and to plan its flights with high efficiency. The firm is ranked as the third largest airline company in the world. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. Print. "Emirates Airlines Company' Operations Management Practices." In terms of differentiation strategy, the company should adopt and implement a variety of strategies. January 10, 2023. https://business-essay.com/emirates-airlines-company-operations-management-practices/. Print. The additional advantage is the high-skilled international personnel. The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty. Global Journal of Management and Business Research 14.4 (2014): 1-9. Lastly, extreme rivalry among competitors exists presently. Airlines such as Emirates and Singapore Airlines Businesses can utilize two main approaches in their forecasting processes, which include quantitative and qualitative approaches. The trade agreements have set favorable political stage for the airlines operations within the region and beyond. One of the main sources of competitive advantage that an organization can leverage on at the growth stage relates to establishment of an effective distribution strategy. Johnson et al. The debt to equity ratio has decreased significantly in the last two financial years. The company has one of the largest fleets in the industry, and it focuses on applying the latest technologies to its development. Copyright 2023 - IvyPanda is operated by, Strategic Management Project: Emirates Airlines, http://www.theemiratesgroup.com/english/images/04_EK_Overview_tcm409-560539.pdf, The Key Components at American Enterprise Architecture, Emirates Airline: Connecting the Unconnected, Emirates Airlines' Activity and Consumer Perception, International Services Marketing - Emirates Airlines, Emirates and Qantas Airlines Merger Analysis, Emirates Airlines Company Financial Analysis, Emirates Airlines' Environments and Competitors, Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour. Consequently, the firm has been in a position to introduce new products and services. The ASK is used to determine an airlines capacity. "Emirates Airline's Differentiation and Innovation." Moreover, the flight-planning system has enabled the airline to reduce its carbon dioxide emission by a margin of 160 kilograms (International Air Transport Association par. The growths in both the profit margins and the returns on the shareholders capital have been consistent since the 2009 financial year. The operating profit was 1.6 billion increases in 2011 financial year alone. July 9, 2020. https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. The passenger terminal building is comprised of parking bays, handling areas, and concourse. Print. The cost control strategy is aimed at ensuring and growth, enhanced quality and performance in terms of services delivery as well as long-term sustainability (Lancaster, 2013). Positioning acts as a defensive mechanism against competition. Therefore, it should be imperative for the company to adopt strategies that enhance the attainments of the global expansion trends (Butler & Keller, 2011). The strategies and objectives of the company should be reviewed annually to ensure relevance to the need of the customers. Time series refers to data that is collected within a particular period. The reduced growth in the global air traffic poses a serious threat to the global expansion of the airline. By adopting the tool, the airline has been in a position to implement optimal level of customer service. This amount is intended to enable the firm improve its services (Black par. Emirates Airlines appreciates the importance of continuous innovation. The firm leverages on technology in order to deliver a unique customer experience. The airlines commitment towards attaining an optimal market position is evidenced by the rate at which the firm is expanding its fleet size. The other problem is the considerable dependence on the governments support and oil prices in the global market. One of the areas that the firm has focused on relates to improvement on its internal systems efficiency. In 2013, the Emirates Airlines capacity increased with 5.4 million passengers. MIT Sloan Management: What is operations management 2010. Well write a 100%plagiarism-free paper this fast! For the global and business strategies to attain the specified objectives, the firms must adopt both long-term and short-term financial, marketing and operational strategies enhanced by appropriate information systems and sound human resources management. (2022, November 29). ensure the integrity of our platform while keeping your private information safe. In order to utilize the moving-average method in forecasting, it is imperative for the collected data to follow a rather liner trend. Emirates Airlines Company Operations Management Practices, custom Emirates Airlines Company Operations Management Practices, Sears Company's Transaction Processing System, Red Bull Company's Global Marketing Strategy, Emirates Marketing Strategy and Success Factors, Abu Dhabi National Oil Company: Market Analysis, Automotive Fun and Service Company: Business Plan, Salesforce Companys Customer Relationship Management, IPhone 5: Operation Management and Supply Chain, Holiday Seekers and Small World Companies: Management Plan, Whole Foods Market Companys Strategic Audit, BlackBerry Business Strategy [Compared to Apple & Motorola], Emirates Airlines hits new heights with 52% rise in profit, About process selection and facility layout operations management, Percentage change Aug. 2012 versus Aug. 2011, Percentage change Aug. 2012 versus Aug. 2010. Print. The airline plans to increase its aircrafts to over 250 by 2020. Emirates On the contrary, the firm is committed towards seeking new opportunities to do things in a better way. Moreover, operations management is concerned with how an organization utilizes its resources in order to deliver optimal services to customers (Eigenmann 45). Emirates strategies are totally different from pursuing its customers. Another mutually beneficial partnership that has supported Emirates growing United States network has been with JetBlue, which has grown to a bilateral codeshare agreement, enabling Emirates passengers to connect to over 60 cities served by JetBlue beyond its US gateways. The largest airline This has played a critical role in improving the airlines ability to handle additional workload. Moreover, it is fundamental for businesses to ensure that their products and services capture the customers imaginations. The positive consequences of this process are the creation of the more open airline industry and more possibilities for increasing the competitive advantage globally. In an effort to serve the growing market demand, the airline has ordered 198 new aircrafts at a cost of $ 71 billion, which are yet to be delivered. The airline has highly skilled employees that are rarely demand for higher wages. The Strategies applied by Emirates airlines Therefore, the rivalry is intense in the UAE, among the airlines of the Gulf region, and in the Middle Eastern region. The weaknesses in the strategy of Emirates are associated with the high reliance on the economic situation as the external factor and on changes in financial and oil markets. The airlines training programs are held at the Emirates Aviation College, which is located in Dubai. Strategic alliances: For expansion and growth it is necessary to acquire companies or register new companies. Moreover, the firm has introduced 10 new routes.
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