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The high financial liability has restricted the companys flexibility in terms of growth and implementation of both short-term and long-term strategies. The airline has been enjoying the political stability particularly at the regional market. Customers can also check Emirates flight timetable online. The airline continues to work on various initiatives, in partnership with Dubai International Airport, to help ease slot congestion. Print. Products move through a number of stages in the course of their existence. Tim Clark, the airlines Chief Executive Officer asserts that Emirates is the worlds most environmentally sustainable airline. The airlines aviation college trains employees on different aspects, which include electronic, computer engineering, business management, aerospace engineering, and travel and tourism. Dubai Airports Company operates the airport and it serves Dubai. However, the firm has listed the meals that can be provided to customers. This enables the airline to optimize on its routes and to plan its flights with high efficiency. The firm is ranked as the third largest airline company in the world. Many airlines have been successful in using differentiation strategies to maintain a competitive advantage. Print. "Emirates Airlines Company' Operations Management Practices." In terms of differentiation strategy, the company should adopt and implement a variety of strategies. January 10, 2023. https://business-essay.com/emirates-airlines-company-operations-management-practices/. Print. The additional advantage is the high-skilled international personnel. The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty. Global Journal of Management and Business Research 14.4 (2014): 1-9. Lastly, extreme rivalry among competitors exists presently. Airlines such as Emirates and Singapore Airlines Businesses can utilize two main approaches in their forecasting processes, which include quantitative and qualitative approaches. The trade agreements have set favorable political stage for the airlines operations within the region and beyond. One of the main sources of competitive advantage that an organization can leverage on at the growth stage relates to establishment of an effective distribution strategy. Johnson et al. The debt to equity ratio has decreased significantly in the last two financial years. The company has one of the largest fleets in the industry, and it focuses on applying the latest technologies to its development. Copyright 2023 - IvyPanda is operated by, Strategic Management Project: Emirates Airlines, http://www.theemiratesgroup.com/english/images/04_EK_Overview_tcm409-560539.pdf, The Key Components at American Enterprise Architecture, Emirates Airline: Connecting the Unconnected, Emirates Airlines' Activity and Consumer Perception, International Services Marketing - Emirates Airlines, Emirates and Qantas Airlines Merger Analysis, Emirates Airlines Company Financial Analysis, Emirates Airlines' Environments and Competitors, Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour. Consequently, the firm has been in a position to introduce new products and services. The ASK is used to determine an airlines capacity. "Emirates Airline's Differentiation and Innovation." Moreover, the flight-planning system has enabled the airline to reduce its carbon dioxide emission by a margin of 160 kilograms (International Air Transport Association par. The growths in both the profit margins and the returns on the shareholders capital have been consistent since the 2009 financial year. The operating profit was 1.6 billion increases in 2011 financial year alone. July 9, 2020. https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. The passenger terminal building is comprised of parking bays, handling areas, and concourse. Print. The cost control strategy is aimed at ensuring and growth, enhanced quality and performance in terms of services delivery as well as long-term sustainability (Lancaster, 2013). Positioning acts as a defensive mechanism against competition. Therefore, it should be imperative for the company to adopt strategies that enhance the attainments of the global expansion trends (Butler & Keller, 2011). The strategies and objectives of the company should be reviewed annually to ensure relevance to the need of the customers. Time series refers to data that is collected within a particular period. The reduced growth in the global air traffic poses a serious threat to the global expansion of the airline. By adopting the tool, the airline has been in a position to implement optimal level of customer service. This amount is intended to enable the firm improve its services (Black par. Emirates Airlines appreciates the importance of continuous innovation. The firm leverages on technology in order to deliver a unique customer experience. The airlines commitment towards attaining an optimal market position is evidenced by the rate at which the firm is expanding its fleet size. The other problem is the considerable dependence on the governments support and oil prices in the global market. One of the areas that the firm has focused on relates to improvement on its internal systems efficiency. In 2013, the Emirates Airlines capacity increased with 5.4 million passengers. MIT Sloan Management: What is operations management 2010. Well write a 100%plagiarism-free paper this fast! For the global and business strategies to attain the specified objectives, the firms must adopt both long-term and short-term financial, marketing and operational strategies enhanced by appropriate information systems and sound human resources management. (2022, November 29). ensure the integrity of our platform while keeping your private information safe. In order to utilize the moving-average method in forecasting, it is imperative for the collected data to follow a rather liner trend. Emirates Airlines Company Operations Management Practices, custom Emirates Airlines Company Operations Management Practices, Sears Company's Transaction Processing System, Red Bull Company's Global Marketing Strategy, Emirates Marketing Strategy and Success Factors, Abu Dhabi National Oil Company: Market Analysis, Automotive Fun and Service Company: Business Plan, Salesforce Companys Customer Relationship Management, IPhone 5: Operation Management and Supply Chain, Holiday Seekers and Small World Companies: Management Plan, Whole Foods Market Companys Strategic Audit, BlackBerry Business Strategy [Compared to Apple & Motorola], Emirates Airlines hits new heights with 52% rise in profit, About process selection and facility layout operations management, Percentage change Aug. 2012 versus Aug. 2011, Percentage change Aug. 2012 versus Aug. 2010. Print. The airline plans to increase its aircrafts to over 250 by 2020. Emirates On the contrary, the firm is committed towards seeking new opportunities to do things in a better way. Moreover, operations management is concerned with how an organization utilizes its resources in order to deliver optimal services to customers (Eigenmann 45). Emirates strategies are totally different from pursuing its customers. Another mutually beneficial partnership that has supported Emirates growing United States network has been with JetBlue, which has grown to a bilateral codeshare agreement, enabling Emirates passengers to connect to over 60 cities served by JetBlue beyond its US gateways. The largest airline This has played a critical role in improving the airlines ability to handle additional workload. Moreover, it is fundamental for businesses to ensure that their products and services capture the customers imaginations. The positive consequences of this process are the creation of the more open airline industry and more possibilities for increasing the competitive advantage globally. In an effort to serve the growing market demand, the airline has ordered 198 new aircrafts at a cost of $ 71 billion, which are yet to be delivered. The airline has highly skilled employees that are rarely demand for higher wages. The Strategies applied by Emirates airlines Therefore, the rivalry is intense in the UAE, among the airlines of the Gulf region, and in the Middle Eastern region. The weaknesses in the strategy of Emirates are associated with the high reliance on the economic situation as the external factor and on changes in financial and oil markets. The airlines training programs are held at the Emirates Aviation College, which is located in Dubai. Strategic alliances: For expansion and growth it is necessary to acquire companies or register new companies. Moreover, the firm has introduced 10 new routes. . At the macro-environment level, operations and the strategic development of Emirates are most influenced by political, economic, and technological forces. 6). For example, the firm is committed towards caring for its employees, the community that it serves, and the environment. Print. Rahman, Khadiza, Sumi Azad, and Sabnam Mostari. The development of an assortment of key projects in Dubai creates a center of attention amongst tourists and investors. "Emirates Airlines Business Strategy." Further, in the surfacing where the company is making its entry such as Africa, the consumers have no much choice thus have less possession of bargaining power. student. The Airline also integrated a new Enterprise Resource Planning system. Emirates Airlines Business Strategy | Business Paper Example The firm intends to be the leader in the global airline industry. Moreover, customers have an obligation to advice the cabin crew on their health conditions such as allergies. WebStrategy Evaluation of. The cabin crew is in a position to respond to dynamic customer and operational needs. 2). Conclusion 4. The operations of the new technology team entail ensuring that the firms technologies align with the prevailing technological innovation in the industry. In addition, the returns on the shareholders funds also grew from 21.6% to 28.3% representing 6.8% growth. Print. In spite of the fact that the current strategy of Emirates is effective and leading to the companys success, it is important to identify the potential problems in the strategic development of the business. Much attention is paid to training the personnel and to guaranteeing the safety of clients during flights (Nataraja and Al-Aali 476). https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/, IvyPanda. Thirdly, in the airline industry, the consumer power varies with presented choices. The data is then used to predict the future. In this context, passengers often choose cheaper services while planning their business or holidays trips. Emirates Airlines is one of the major government owned companies in UAE. Besides, technology should also be adopted while designing the global expansion strategy for the company. The success and profitability of the company depend on the effective policies adopted by the Dubai government and on the provided financial support for the company. (2021, July 23). Considering the high rate of technological change, Emirates Airlines undertakes a continuous review of the prevailing technological changes in order to improve its operational efficiency. High prices for tickets make customers choose the alternative variants of transportation. The Emirates Group. The less influential group includes the press (Emirates Home par. Operations management is comprised of a number of areas, which range from tactical, operational, and strategic levels (MIT Sloan Management par. Moreover, departmentalization has also enabled Emirates to attain decentralization. Emirates Airlines Value Chain Analysis can be used in the competitive strategic decision-making process. WebEmirates airline has done this through differentiation. What Is A Differentiation Strategy? (With Examples) - Zippia IvyPanda. The global airline industry is highly competitive and this company is always under pressure to deliver superior services to manage the rivalry in the market (Jannie 78). WebStrategies a) Differentiation Strategy By increasing the flight service to unserved and poorly served routes on which high demand currently existing or can be develop is what Emirates should be looking into. THE EMIRATES AIRLINES STRATEGIES - Grade Valley For example, the airline ensures that its departmental heads possess special skills and knowledge to handle the operations of the department. Small business management; an entrepreneurial emphasis, Mason: Thomson, 2006. The down growth in the debt to equity ratio shows how the company is efficient in its debt management, increased cash flows as well as revenues. Longernecker, Justin. Through employee training, the firm has equipped its workforce with sufficient skills to serve customers. 2). Emirates expects to fly 70 million passengers in 2020, and the airline together with its partners in Dubai are already progressing on plans to ensure the right infrastructure is in place to support and capitalise on this growth. "Strategic Management Project: Emirates Airlines." In this context, it is necessary to propose Emirates to focus more on adapting to market trends in terms of planning to address the larger group of customers. The airlines commitment to operate in an environmentally sustainable manner is also evidenced by the fact that the airline has designed effective systems that reduces flight time. Consequently, the firm has been in a position to address the consumers needs to stay connected while in the sky. WebDifferentiation/Low Cost Leadership/Focus Emirates Airlines is an airline that focuses on satisfying their customers and providing the best services on board and off board. This report on Strategic Management Project: Emirates Airlines was written and submitted by your fellow One of the factors that the firm has focused on in an effort to protect the environment relates to fuel efficiency (International Air Transport Association par. Departmentalization has remarkably stimulated Emirates growth and expansion. Emirates Airlines has integrated differentiation as its core competitive strategy. "Emirates Airlines Business Strategy." WebThe attainment of the aims, goals and objectives of the company depends on the manner in which the company incorporates all these strategies into both long-term and short-term Subsequently, Emirates will be able to operate at the new airport by 2025. Why More Companies Should Allow Employees to Work Remotely? Print. The companys increased brand awareness have contributed to the increased revenues, enhanced the customer loyalty, enabled constant price margins and increased the company competitiveness in the global aviation industry. The firm has experienced a significant increment in the level of its profitability over the past 25 years. The company further develops the course for expanding the markets. The airline has equipped all its aircrafts seats with an SMS and email service. Emirates Airlines Strategic Planning & Marketing Retrieved from https://business-essay.com/emirates-airlines-business-strategy/, BusinessEssay. Since its inception, the company major goal is to provide global air connections and be a global leader in the airline industry. Print. 2021. For example, the airline has increased the size of its fleet and launched new routes. Web. The external opportunities and threats will be examined though the application of PESTLE analysis. The active political cooperation of the UAE with the countries from the mentioned regions contributed significantly to the development of the aviation sector. To maintain this success, Momadu advises that this firm will need to remain innovative in its operations (11). In order to attain cost control advantages, various strategies are supposed to be employed by the company. United Arab Emirates yearbook 2005. Disabled customers, sportsmen and women travelling with baggage are also eligible for a higher baggage allowance (Emirates par. If you want to get in touch with our media team, please mail us on: If you're a customer and you have a general question about our services or would like some help, please In other words, technological adaptation is another benchmark through which the company strategies can be evaluated. Moreover, the airline ensures that its aircrafts are of high quality and safe. The firms process selection and facility layout exercises are comprised of a number of elements, which include work design, facilities and equipment selection, layout, evaluating technological change, product and service design, and forecasting. Mukherjee asserts that managers are charged with the responsibility of ensuring that their organizations provide customers with high quality products and services (206). Service design entails the process of organizing, planning human resource, communication, and allocation of material components in an effort to enhance the delivery of service (Gotimer 129). 1). Through the KIS system, the airline has been in a position to offer customers personalized services. Differentiation Strategies However, with increased globalization in terms of trade and specifically in the aviation industry, the airlines are now open to competition where economic models are applied to sustain the competitive advantage. The tactical issues relate to the firms project management method, structure, equipment selection, and selection. At the current stage, the company serves interests of high-income customers, but it is possible to pay more attention to the diversification and enter new markets while addressing expectations of new categories of passengers (Nataraja, and Al-Aali 480). The success of the bid will see the Emirates profit soar. During its 2012/2013 financial year, Emirates announced a plan to include three additional destinations in its routes. Emirates Airlines has adopted differentiation as its core competitive strategy. The company will obviously continue to expand into new markets. To develop sufficient competitiveness, it is imperative for Emirates to consider the most effective strategy to manage its capacity. Moreover, the marketing strategy is also based on the services delivery. Consequently, the airline is in a position to assure the security and security of its customers. New technology ups Emirates travel experience 2013. Need a custom Assessment sample written from scratch by Stakeholders in the airline industry are numerous. He cited India as an examplewhere Emirates services have brought positive economic benefits, where the 185 weekly frequencies allotted to the airline directly contribute $825 million to the local economy, according to a study by the National Council of Applied Economic Research (NCAER). In fact, the transition in the industry may lead to further consolidation of airline industries. The company will be able to win market share based on discounted pricing. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Positioning emirates positioning strategy is The level of these stakeholders impact on the strategic progress of Emirates is different. The strength in the cash flow indicates the strength of the company in its liquidity ratios enabling the company to finance its short-term operations. In addition, during several years, Emirates realizes the strategy oriented to buying more aircrafts and expanding the fleet. The firms training program is not only focused on ensuring that the employees provide customers with high quality services, but it is also aimed at improving the employees talent. (2020, July 9). According to Hoshmand, managers can use time series to make current decisions and plans (1). As such, the firm offers flight services to the tourists as well as businesspersons to the destination. Emirates business class lounge. Emirates Airlines management team is of the opinion that the internal and external stakeholders will play a critical role in shaping its future. A Competitive Analysis of Airline Industry: A Case Study on Biman Bangladesh Airlines. Journal of Business and Management 17.4 (2015): 23-33. The firm has formulated comprehensive quality policy, which guides its operation; thus, Emirates Airlines has been in a position to provide customers with high quality airline services. Jannie, David. Here is a quick step guide on the most capable strategy to Booking Reservation your refundable Ticket using the My Excursions fragment open on the The report by Bamber, Hoffer, and Nordenflycht shows that Emirates Airline has improved its efficiency by embracing technology at the booking offices, luggage management, and flight checking to avoid long queues at the airport (45). 5). The airline also intends to enhance its customers efficiency while travelling across different destinations. Further, through the companys programmed passenger services in more than 120 destinations across over 70 countries globally has seen the firm register an increasing trend in revenues. The Airline industry in the Middle East is undergoing significant transformation because of increase in demand for air travel. Design and implementation of a human capital oriented balanced scorecard in an engineering service unit, Munchen: GRIN Verlag, 2007. CAA has implemented effective security and safety mechanisms. Within one year, the airline was able to save 57 hours with regard to trip time and 628 tons of fuel. This has played a fundamental role in improving the customers level of satisfaction. In 2001, the firm ordered 58 new aircrafts, which comprised Boeing and Airbus models. Print. Strategy process, content, context; an international perspective, Hampshire: Cengage Learning, 2010. The airline also provides customers an opportunity to explore Dubai by storing their baggage before the flight. Print. The growth in the net profit margin was up by 1.8%, which is an increase from 8.1% to 9.9% from the previous year. The new routes might be characterized by fluctuations in the level of demand. What Is Emirates Marketing Strategy? Web. The economic potential of the whole country increases, as well as the income of the states citizens. Aisi asserts that the technology places flight, staff, and passenger-related information into the hands of the Emirates cabin crew (par. The threat of new entrants in this industry is minimal because of the necessity to have significant capitals, propose differentiated services, and gain the customer loyalty within the short terms. Winur, Jack, and Jane Winur. https://business-essay.com/emirates-airlines-business-strategy/. 1). In a bid to enhance the likelihood of success, it is imperative for businesses to forecast the future. Print. As a result, more people choose Emirates to fly in the country, and they also use the air transportation for flights to the USA, the European countries, and to the Western countries (The Emirates Group 4). By taking into account these aspects, the airline is in a position to undertake effective planning with regard to capacity (Ingram par. The Board meets quarterly for a brainstorming session on how to improve the firms internal systems. In a bid to ensure that the employees are adequately trained, the airline has developed a strong and dedicated employee training team. London: Trident Press, 2013. Therefore, it is fundamental for airline companies in the country to plan their capacity. "Emirates Airlines Business Strategy." For example, it makes managers realize that their products or service may die and hence the need to ensure that the products or services are constantly rejuvenated. The airlines meals meet the customers dietary, medical and religious requirements. Emirates Airline's Differentiation and Innovation - 328 The airline has established a number of subsidiaries, which include Emirates Tours, Arabian Adventures, Emirates Holidays, and Congress Solutions International. Web. The airlines process selection and facility layout also entails automating its operations. Mukherjee, Peterson. BusinessEssay. Emirates Airlines Company' Operations Management Practices. The firms operations entail providing customers with commercial air transport services. As a result, the stiff competition typically leads to surplus seat capacity in competitive markets. In addition, the company works to improve the global brand recognition. Most of the wastes are recycled and most of the airline environmental sustainability programs are managed under the corporate responsibility strategy. Changes in clients interests and attitudes influence the progress of the business because today more passengers choose low-cost services, and they are focused on discounts (Rahman, Azad, and Mostari 24). Flying the flag for Dubai. 2008. Secondly, over short expanses, alternative substitutes to air travel are in wide ranges. The firm has used technology to gain competitive advantage over other airlines. The power of the government is also comparably high, and the authorities interest in the progress and strategies of Emirates is also high. The firm has developed a customized entertainment system for all the passengers on board. New entrants, threats of substitute, bargaining power for customers as well as bargaining power for suppliers and current rivalry are the sources of competitive forces. According to a report by the Oxford Business Group, Emirates Airlines is ranked as one of the biggest contributors in the transformation of air transport in the Gulf region (76). Web. The UAE airline industry is characterized by intense competition due to its high market potential. The airline is experiencing an annual growth rate of 16% with regard to passenger capacity. The companys business strategy should also encompass both the cost and differentiation advantages leading to the sustainability of the companys long-term strategies. Check-in online within 24 hours and 90 minutes before flight departure. Further, the company continues to face cutthroat competition emanating from the mergers among the competitors. First, the growth in the airline industry has encouraged the entry of new investors into the industry. From the above analysis, one can assert that Emirates Airlines has managed to attain an optimal market position over the past two decades.

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