Race Car Sponsorship Agreement Template. You can customize the colors to match your company's brand. Your personal brand should show who you are as a person and go beyond your racing. Step 2: Write a two to three paragraph of your opportunity. Thank the letter reader for his or her time and include all of your contact information. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? To make that happen, you need your initial reach-out to be as concise and to the point as possible. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. . Having Pearson Racing as spokespeople for your corporation and products/services. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Paramount Primary. 0000000839 00000 n The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. An initial deposit of ($ amount) must be paid on or before (date). This is where you set yourself apart from the rest. 68 11 This is a more simple document that tells your story. As long as you can provide value, youll go a long way. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Strongly Disagree 0.44%. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Racing is an expensive sport that requires investment and sponsorship. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Argument template relies upon theory and the author's experience teaching this talent. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. So go the extra mile. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Present the benefits you offer clearly and simply. You might be operating in a specific niche (see below for more details) or area. 02. Agree 16.59%. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Choose a page or event your audience would likely follow, e.g. Go more into depth with your research to get a sense of their specific goals. 0000055057 00000 n Include contact information on the introductory letter and proposal. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. %PDF-1.3 Using these pre-formatted samples will save a lot of your time and effort. Consider what will be most impressive to the types of sponsors you want to target. But avoid: Well done on getting to your first sponsor meeting! Your true request is that you are asking to be part of the sponsor's sales team. Many more also emulate a classic livery because it looks really cool, without any form of compensation. All sponsors are encouraged to attend racing events. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. How will your sponsor assess the sponsorship and whether it has been a success for them? Specify the Event. These can include: Ok - so you have a good understanding of what you have to offer. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. The hard work comes into sitting down and going through these steps. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Modern-day motorsport sponsorship is all about standing out. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. I spent some time working for a good friend in his race shop. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Firmly Settle Your Offers. This is where your niche makes things easier. Everyone from the outside thinks that everyone racing cars has sponsors. A picture of you in your race suit. hb```"gVa1G2S\Z&80~QRse Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . Use your market research data to request a feasible amount. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Work from the outlines you prepared to include all of the important details. 68 0 obj <> endobj In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Always be thinking of ways to reach new people. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. 78 0 obj <>stream There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. Write what the sponsor will get in return, working from the list you have prepared. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. The cover page should include the details of the potential client and your details. Fast shipping, quality parts. Print out the letter and mail it or hand-deliver it to the potential sponsor. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. From NASCAR, to Club Racing, to go-karting. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream This will re-iterate facts about the event benefits, and features. Its a great thing to have but it will not help you secure sponsors on its own. This will help you catch the decision makers eye but dont forget just how important content is in all this. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Nationally Televised racing is just that. These details usually include your name and contact details and the name and contact details of the potential sponsor. A section about the car your drive. Sponsorship proposal for Alfie Gendall Racing in 2021. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. %%EOF Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. w$ 4iw*\xKLZwI[}K|=Q|>W`! But with good content and a consistent posting strategy, you can grow your following and increase your reach. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. We believe auto racing sponsorship can offer a significant foundation from %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz [1] 2. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. You will use that information to get back to your sponsor with a winning proposal. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. It will be worth it. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> If you cant think of anything to say or ask, consider whether the prospect is right for you. Race Directors Hub. But remember, a great proposal is about so much more than an attractive design. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Racing Sponsorships. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Be consistent post regularly and stay on brand. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Until recently, this was called the Busch Grand National Series. Think of it more like a sales deck. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. How will the person opposite you stand to gain from the sponsorship? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). This clean sponsorship proposal design fits all kinds of projects. Take pictures of you, your team and your car. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Create a clear list of features and benefits that you can pick and choose from. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. NO! Include methods like cheque, e-transfer, PayPal, etc. Try and see the positive in every situation. Simply putting a name out doesnt always mean it will come back as added revenue for a company. to see that back in extra sales. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Your sponsors would base their decision on how you're going to help them in exchange for their support. 0000000016 00000 n Download. If you want to prove value to potential sponsors in road racing, you need to get creative The cover letter should also include the reasons why you think this sponsorship will work. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Harvick has spent 23 seasons in the NASCAR Cup Series. 1. Its so much easier to close a sale with someone youve already built a rapport with. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Are you looking at club racing as a stepping stone to Going Pro? The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. i !16QRs"ASTaq2B#$345CDbrt Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Will you sponsor my race car? Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps The easiest way to get motorsport sponsorship is to build a network. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are.
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